The Typo that Bloated a Nation


stupid-fat-people_o_689465For decades Americans have been laboring under a misconception that has fueled the growth of Jenny Craig, stretched spandex to the limit and turned people–watching at the mall into a vaguely unsettling experience.

Mothers, teachers and motorcycle cops have been lecturing us for years that “haste makes waste.” Meaning rushing through a project, test or municipal speed trap can result in sloppy work, wrong answers or hefty fines.

Yet the advice is completely wrong. Haste has almost no correlation to waste. A slap–dash effort directed toward your chores or homework enables you get back to updating your Facebook page that much sooner. And speeding tickets are just a tax on velocity and no indication of a lack of attention to detail.

What these authority figures should have been telling us was “haste makes WAIST.

Japanese researchers with a strange mastication fetish have been studying how people eat. They’ve discovered a direct relationship between how fast you consume and your time in the 40–yard dash. Wait, that can’t be correct. Foot speed is an indirect result. After analyzing 23 other studies, the New York Post tells us, researchers determined diners that wolfed down their food “were more than twice as likely to be obese than those who said they ate more slowly.”

The weight disparity could have been because the fast eaters asked, “are you going to finish that?” and cleaned the slow eater’s plates before they had a chance to respond.

Since a significant portion of the social science community makes a living performing tests that merely serve to confirm conventional wisdom and/or common sense, none of the researchers admitted mom was right when she told you to “chew each bite 40 times.”

It’s possible this judgment is a bit harsh. Maybe the scientists are unfamiliar with the digestive dictum. Judging by the number of people I see in restaurants chewing with their mouths open or talking with their mouths full it could be that mom has completely given up on chewing frequency and is content if the kids avoid becoming cannibals.

Evidently a satiation race begins each time we sit down in front a full plate and begin to eat. According to the science, which I have questions regarding, the longer food stays in your mouth “the more it triggers sensors in your tongue and oral cavity to send satiety signals to your brain.”

This clears up one question I’ve had. In the past I merely assumed it was the cancer keeping tobacco chewers so slim and trim, but evidently it was because their tongue was confused and told the brain they weren’t hungry. Or they were simply nauseous from swallowing the juice.

One would think with the head start an impulse from the tongue has over one from the stomach, keeping the brain up–to–date on digestive progress wouldn’t be hard, but that’s not the case. Like Ben Carson answering a foreign policy question, the full impulses are always a bit behind the curve. Gravity and peristalsis — combined with a Henry Ford, assembly–line style of eating that always has another bite ready as soon the previous morsel disappears down the hatch — appear to give incoming demands the advantage. Before you know it, it’s standing room only in the stomach.

Had America taken mom’s 40–chews–per–bite advice and ruminated more over dinner the nation might be less bovine in appearance now.

If you’re going to haste regardless of your waist, another nutritionist has a suggestion. This time drink 16 ounces of water at whatever breakneck pace you choose, only do it just before you eat. The water will take up space and reduce the size of your meal regardless of how lethargic your tongue receptors are.

I’ve tried this technique in restaurants and it works like a charm. Midway through the meal I have to excuse myself and use the bathroom. At my age by the time I return the waiter has frequently cleared the table, eliminating any temptation for additional eating.

Whether or not you decide to pre–soak your stomach before dinner, please keep in mind “haste makes waste” eating doesn’t mean you get another stain on your pants. It means you get another pound on your hips.

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Michael R. Shannon is a public relations and advertising consultant with corporate, government and political experience around the globe. He is a dynamic, entertaining and funny keynote speaker for corporate, non–profit and governmental organizations. In addition to his speaking and consulting, Shannon is an editorial page columnist for Virginia’s News & Messenger. As consultant to The Israel Project, he has made a number of trips to Israel where he worked closely with the Ministry of Foreign Affairs in their efforts to promote a positive image of Israel. Shannon has also conducted media and message training workshops for MFA and Israeli Defense Forces spokespersons along with representatives of various non–governmental organizations. During the UN Court trial in The Hague, Shannon worked closely with the MFA in its international media outreach. Shannon teaches message development, crisis communication and public relations for The University of Tennessee – Chattanooga Command College, conducts the political advertising and message section of The University of Virginia's Sorenson Institute and he lectures on message development, politics and lobbying for The Police/Fire Labor Institute. He is a regular speaker on political commercials, crisis communication and public relations for Campaigns & Elections magazine. He has also addressed the State Legislative Leaders Foundation, National League of Cities, conducted seminars for Information Management and The University of Arkansas – Little Rock and performed as the keynote speaker for the Canadian Broadcasting Corp. Shannon’s client list includes SAIC; United National Congress (Trinidad & Tobago); Royal Castle, Ltd.; New Generation Imaging; Dry–Clean Depot; Texas Medical Assn.; American Medical Assn.; American Medical Assn. PAC; Indiana State Police Alliance; Minneapolis Federation of Police; St. Paul Police Federation; Northern Virginia Transportation Alliance; The Peterson Companies; Gleaning for the World; various political candidates and elected officials. The work Shannon has done in the radio and television arena has been recognized for both creativity and effectiveness. He is a multiple first place winner in the American Association of Political Consultants Pollie awards. Shannon won back–to–back first place Silver Microphone awards for radio commercials. He is a three–time winner of the prestigious Gold statue at the Houston International Film Festival. Shannon won first place in the Vision Awards for television. He has also won consecutive Silver Microphone awards for best campaign.